Increase Sales with Television Style Advertising Playing Inside Your Store
(ContentDesk) December 17, 2004 -- You spend money advertising to get people into your store or business, why not advertise to them and turn them into customers once they've arrived?
Traditionally, point of sales advertising has been done using posters, pictures and still images, but with the advent of inexpensive video monitors such as flat panel LCD screens and plasma displays,
businesses have the opportunity to use high impact television style commercials to turn store browsers into paying customers.
"Imagine the ability to lower the price of an item at the drop of a hat and advertise it to your customers almost immediately, or run ads inside your store that target a demographic based on the time of day or day of the week," says Jay McCarthy Founder and President of the 3rd Bird Media Group based in Northern California. "You can literally create multiple playlist and advertising schedules that play and loop inside your store based on the time of day or day of the week."
With printed media, in store advertising takes weeks or even months of planning and lead time.
Large format printing is expensive and it takes away the flexibility of being able to change the advertising message and adapt to evolving retail trends.
If the price of an item in a store changes, all the printed material has to be redesigned, laid out, and reprinted.
Changing anything in print marketing can be very expensive and takes an investment in time.
With a digital sign solution by the 3rd Bird Media Group http://www.3rdbird.com, changing the price of an item can be as simple as opening up a web browser and typing in a new price.
The system refreshes immediately changing the price or ad without incurring additional expense.
"The concept is easy, but the results can do wonder for the bottom line," says McCarthy.
"Beyond the cost savings, think of the impact a television commercial has on viewers compared to that of a print advertisement.
We live in an era when the quick cuts of MTV style television commercials are the norm.
Viewers expect to see lots of moving graphics, high energy video and quick delivery of the intended message; printed images have an entirely different impact."????So what is a digital sign solution? In its simplest form, a system is comprised of a video display such as a standard television, video projector, LCD or Plasma monitor, and a playback source such as a DVD player.
If the advertising doesn't change often, this is the most economical solution, however it is also the most limiting.
A better solution is a system that is comprised of single or multiple displays, a player that's usually a computer or dedicated hardware device and a server that can control playback and content looping schedules from anywhere in the world.
This systems allows flexibility of changing content, using live news, television, or video feeds, and targeting advertising messages to specific demographics and schedules.
These systems can run multiple messages on different displays in the same store, or can feed the same message to multiple displays.
For either the economical solution or the more flexible system, video content needs to be authored and compressed into a format that can be read by a dvd player or a computer playback system.
Using a professional production company such as the 3rd Bird Media Group http://www.3rdbird.com or professional in-house marketing team will yield the best results.
For Jay McCarthy he not only sells the solution and provides the production services through the 3rd Bird Media Group, he also uses the system in an upscale retail store in San Jose, California he owns called Hipwear http://www.hipwear.com.
"We designed short ads promoting our Halloween costumes and Holiday attire that measurably helped sales during those periods.
We also run behind the scenes modeling footage from out photo-shoots and video from events and parties that we sponsor.
The content elicits a lot of positive feedback from our customers, and keeps people shopping our store longer.
Men, who traditionally hate shopping for women's clothing with their wives or girlfriends, often comment on how much they enjoy shopping at Hipwear.
The digital signs are the driving force because it reinforces the branding message and overall vibe of the store."
Beyond traditional retailers, digital sign solutions are perfect for auto dealerships, real estate offices, banks and mortgage brokers, night clubs and restaurants, as well as hotels and movie theaters.
For additional information, including contact information, visit: http://www.3rdbird.comAbout Jay McCarthy and the 3rd Bird Media GroupJay McCarthy is an award winning producer and media veteran with over 15 year of experience in front of and behind the camera.
He was a senior video producer at Apple Computer, and later founded the 3rd Bird Media Group who successfully designed and launched the Motor Trend Online video series, and numerous productions for Apple Computer, FileMaker, Hipwear.com, the Power Shot Tool Company, Transamerica Corporation, and many others.
His automotive coverage includes productions on Bentley Automobiles, Jaguar, Aston Martin, Audi, Acura, General Motors, Ford Motors, Chrysler Motors, Mercedes Benz, Hummer and many others.
McCarthy and the 3rd Bird Media Group specialize in digital sign solutions, broadcast programming, streaming media, and corporate communications, training and marketing and DVD authoring. Media Contact: Jay McCarthy, 3rd Bird Media Group, Inc., (650) 948-2473 or e-mail protected from spam bots ..
New Research Reveals: Anti-Oxidants Key to Anti-Aging
Dublin, CA (ContentDesk) June 1, 2005 -- We all seek the fountain of youth, but the fountains location has proven elusive. New research reveals it resides within your own body. The good news? Some believe you can drink from it right now.Cynthia Kenyon - Herbert Boyer Distinguished Professor of Biochemistry and Biophysics at the University of California, San Francisco has discovered that certain genes in the body appear capable of drastically slowing the aging process and avoiding the accompanying physical decrepitude.In an article recently posted in the San Francisco Chronicle (5/29 issue, David Duncan, Author), Dr. Kenyon is quoted as saying- "Some of the (longevity) genes function as antioxidants -- they stop the damage done to worm cells by free radicals." The article goes on to say- "Free radicals are chemical by-products of cell metabolism, mostly created by the burning of oxygen, that wreak havoc on a cell's mitochondria, DNA, proteins and enzymes" Furthermore, "The daf-2 (gene)...
New Research Reveals: Anti-Oxidants Key to Anti-Aging
Plasma > New Research Reveals: Anti-Oxidants Key to Anti-Aging
Plasma TV vs. LCD TV - Which is Better?
Plasma TV vs. LCD TV
You know you want to buy a flat-screen TV but you don't know if a plasma TV or an LCD TV would be your best choice.
This article explains the differences between plasma versus LCD TVs, then shows you how to get the best price for a plasma or LCD TV.
Plasma TV
A plasma TV screen consists of millions of multi-colored gas-filled cells. When electricity passes through the cells they light up and produce a picture.
Plasma TV screens have a much higher resolution than tube TV screens. In fact,
the picture is so clear it's almost like watching a scene through a window.
Screen sizes range from 42" to 65" wide and are 3" to 4" thick.
LCD TV
LCD (light crystal display) TV screens are made up of a thin layer of liquid crystals sandwiched between two glass plates. When an electricity is sent through the crystals an array of tiny...
Plasma > Plasma TV vs. LCD TV - Which is Better?
New Research Reveals: Anti-Oxidants Key to Anti-Aging
Dublin, CA (ContentDesk) June 1, 2005 -- We all seek the fountain of youth, but the fountains location has proven elusive. New research reveals it resides within your own body. The good news? Some believe you can drink from it right now.Cynthia Kenyon - Herbert Boyer Distinguished Professor of Biochemistry and Biophysics at the University of California, San Francisco has discovered that certain genes in the body appear capable of drastically slowing the aging process and avoiding the accompanying physical decrepitude.In an article recently posted in the San Francisco Chronicle (5/29 issue, David Duncan, Author), Dr. Kenyon is quoted as saying- "Some of the (longevity) genes function as antioxidants -- they stop the damage done to worm cells by free radicals." The article goes on to say- "Free radicals are chemical by-products of cell metabolism, mostly created by the burning of oxygen, that wreak havoc on a cell's mitochondria, DNA, proteins and enzymes" Furthermore, "The daf-2 (gene)...
New Research Reveals: Anti-Oxidants Key to Anti-Aging
Plasma > New Research Reveals: Anti-Oxidants Key to Anti-Aging
Pixarra Releases 5.7 of it's Digital Painting Software TwistedBrush
TwistedBrush the digital painting software by Pixarra with it's 5.7 release has further increase the number of native image filters supported.
A new series of generation filters allow for creating patterns and textures to suit the artist needs.
The new filters include, Lines, Points, Circles, Rectangles, Splines, Worms, Fibers, Trees, Noise, Blobs, Plasma, Sine Plasma, Fractal Plasma, Perlin Noise and Patterns.
Each with numerous settings to alter the effect.
Also added in this release are 130 procedural backgrounds image filters in categories of Material, Nature and Other.
These backgrounds seamlessly tile across the canvas and make ideal backgrounds and textures.
Some of these images include, grass, wood, velvet, blue stone, gold, molecular, autumn foliage, snow, moon landscape, etc.Pixarra's TwistedBrush is known for its easy to use real artist tools. TwistedBrush is currently at version 5.7 and includes hundreds of brushes that...
Plasma > Pixarra Releases 5.7 of it's Digital Painting Software TwistedBrush
Ergotron Introduces Industry Changing ?Constant Force?? Technology
Ergotron, Inc., the experts in display mounting solutions,
today introduced Constant Force?(CF) lift and pivot technology and announced CF will be included in all new products going forward. CF? uses a low-cost and reliable conventional spring that converts the spring's linear force curve into a flat, constant force, throughout the entire range of lifting or pivoting motion. This force conversion means that users exert very little effort to adjust their display, and they experience a quiet fluidity to the motion, which was previously unattainable at any cost from any manufacturer."This patented technology is the culmination of many years of intense engineering development and understanding our customers' and the markets' needs," says Harry Sweere, Ergotron's Chairman and Chief Scientist.
"The breakthrough design of CF leapfrogs over conventional gas spring technology commonly used today, at a fraction of the cost.
CF based products eliminate the complexities...
Plasma > Ergotron Introduces Industry Changing ?Constant Force?? Technology
Credit Report ? Watch Out for Parking Tickets
The economic downturn of the last five years has affected millions of Americans, but it has also affected the budgets of states, cities and counties. With limited tax dollars with which to work, various government entities have had to try to stretch their budgets to allow them to continue to function. Many government agencies at the state and local levels have turned over debt collection to collection agencies, even for such seemingly small debts as parking tickets or library fines. What does...
Credit Report ? Watch Out for Parking Tickets Increase Sales with Television Style Advertising Playing Inside Your Store
Plasma > Credit Report ? Watch Out for Parking Tickets
Increase Sales with Television Style Advertising Playing Inside Your Store Plasma toyo tires
Bad Credit Report Repair
Every aspect of your life can be adversely affected by a bad credit report. Having a low credit score means you will not qualify for low interest credit cards= or for car and mortgage loans. However, getting out of debt and fixing your damaged credit report is not as hard as you might think. You may be able to do so without the assistance of credit counselors or money managers who will try to take more money from you with their debt consolidation plans.
The temptation to seek the...
Plasma > Bad Credit Report Repair
A Real Holiday Surprise for the Kid in All of Us
New York, NY (ContentDesk) December 7, 2005 -- With the holiday season upon us and shoppers about to spend billions of dollars on gifts that are anything but a surprise for the recipient, many holiday shoppers are taking extra care in trying to find the right gift this holiday season."I'm sick of throwing away money on presents I can tell they don't like," Anita Rubio of Toms River, New Jersey explains. Many holiday shoppers looking for the right gifts that are both useful and a surprise are...
Increase Sales with Television Style Advertising Playing Inside Your Store A Real Holiday Surprise for the Kid in All of Us
Plasma > A Real Holiday Surprise for the Kid in All of Us
Contact Lenses vs Glasses, What is Best for You?
Many people wear contact lenses for reasons of convenience and beauty, but they also have practical advantages over glasses. Here are some of them:
- Vision becomes more natural and the sizes of objects are represented correctly. Glasses distort the form and the size of an object
- The frame of a pair of glasses limits peripheral vision
- Contact lenses move with your eyes
- Lenses do not mist over in cool or damp weather, they do not freeze in the winter, they do not become...
Plasma > Contact Lenses vs Glasses, What is Best for You?
Plasma
This page loaded in 0.05932 seconds.