Transforming OOH Industry With Ticketing Kiosks; Small Company Leverages Big Trend in Place-Based Media
For Immediate ReleaseAugust 19, 2005-Westport CT ? As corporate brand marketers and advertising buyers continue to focus on Out-of-Home channels and place-based media applications, a Seal Beach, CA company that specializes in portable box-offices and e-ticketing solutions for major consumer shows is creating more than just buzz.
In 1998, WalkUp Systems LLC , was a VC-backed, technology company with a niche service providing on-site box office and e-ticketing systems for large audience events and consumer shows; a marketplace that has traditionally been dependent on antiquated ticketing systems and cash-only box offices. Six years later, the company has attracted significant attention from a wide group of marketers and Out-of-Home specialists that have become more granular in their efforts to leverage captive, demographically-zoned consumer audiences.
To meet that demand, WalkUp re-designed the transaction-based kiosks, and out-sized the platforms with a combination of place-based media applications, incorporating large plasma video screens and billboard signage to complement the already-existing ticket-back advertising components. For 21st century brand marketers that are determined to find alternative platforms that deliver the "holy grail" that leads to awareness, value and ROI opportunities, WalkUp is unique.
According to Kevin Faciane, the company's co-founder and Chief Operating Officer, "Because we provide point-of-entry ticketing, our platforms are, de facto, the absolute first-point-of-contact for demographically-zoned, large audiences.
With entertaining content, people standing in line have no choice but to become captive to the screens, and the impression time can extend for a number of minutes. The ticket back advertising component connects the tag line to the bottom line, as advertisers can use them for a wide variety of strategies and track the results. Depending on the show, we can even facilitate onsite sampling and canvassing." Faciane added, "When combining all of the advertising applications, WalkUp's platform can deliver a tri-fecta solution for anyone that wants to execute a true, fully-integrated campaign."Noted the producer of one of the largest annual consumer shows held in New York City, "Running a ten-day show in an "off-site" venue with dozens of exhibitors, sponsors, and well over one million people attending is a complex undertaking, and managing on-site ticket sales is just one of many moving parts. From our perspective, the platform arms us with a "double-edged sword" for what used to be a year-to-year battle.
The "box office in-a-box technology" supports all of our needs with respect to ticket sale management and traffic control, and the built-in advertising modules appeal to both exhibitors and third-party sponsors. Equally important, those standing on queues to purchase tickets remain entertained and enjoy a premium level of service. It's a win-win for everyone."During the past few years, the company has established a significant footprint in several consumer show marketplaces, and has processed millions of ticket purchases. According to Faciane, "We've invested several years developing relationships with show managers across the country; now we are receiving unsolicited requests every week from a cross section of groups that include consumer and trade show producers that need a modern day, cost-effective solution for managing large scale events, to venue operators that want permanent installations and the ability to sell a wide menu of ticket offerings. We're even fielding calls from advertisers and media agencies that want to know about upcoming placement opportunities.
"For the upcoming season, Faciane has plans to support several dozen major events in both the United States and Canada, including a particular focus on supporting
producers of the major Consumer Auto Show circuit, which draws over ten million visitors in two dozens cities every year.For Additional Information:JLC Group203.255.0034or visit http://www.iWalkUp.com.
New Research Reveals: Anti-Oxidants Key to Anti-Aging
Dublin, CA (ContentDesk) June 1, 2005 -- We all seek the fountain of youth, but the fountains location has proven elusive. New research reveals it resides within your own body. The good news? Some believe you can drink from it right now.Cynthia Kenyon - Herbert Boyer Distinguished Professor of Biochemistry and Biophysics at the University of California, San Francisco has discovered that certain genes in the body appear capable of drastically slowing the aging process and avoiding the accompanying physical decrepitude.In an article recently posted in the San Francisco Chronicle (5/29 issue, David Duncan, Author), Dr. Kenyon is quoted as saying- "Some of the (longevity) genes function as antioxidants -- they stop the damage done to worm cells by free radicals." The article goes on to say- "Free radicals are chemical by-products of cell metabolism, mostly created by the burning of oxygen, that wreak havoc on a cell's mitochondria, DNA, proteins and enzymes" Furthermore, "The daf-2 (gene)...
New Research Reveals: Anti-Oxidants Key to Anti-Aging
Plasma > New Research Reveals: Anti-Oxidants Key to Anti-Aging
Plasma HDTV
Plasma televisions are based on a new technology that utilizes a unique display panel that alleviates the need for a cathode-ray picture tube. One of the major benefits of buying these televisions is that they are sized to accommodate new HDTV 16:9 aspect ratios and have a similar pixel resolution to a personal computer monitor. This provides the product the maximum picture clarity. In other words, a plasma display has an emissive flat panel display in which light is created by phosphors that are excited by a plasma discharge between two flat panels of glass. The gas discharge contains no mercury, but instead has a mixture of noble gases.
One of the basic things that the plasma screen does is illuminate the tiny colored fluorescent lights to form an image. Three fluorescent lights are red, green and blue, and constitute each pixel.
Plasma is stated to be the "Fourth State of Matter", after solid, liquid and gas. It is considered a distinct state of matter that contains...
Plasma > Plasma HDTV
THE ETIOLOGY OF DIABETES MELLITUS
Diabetes mellitus is a chronic disease characterized by relative or absolute deficiency of insulin, resulting in glucose intolerance. It occurs in 4-5 million persons in the United States (approximately 2% of the population). The classic symptoms of diabetes mellitus result from abnormal glucose metabolism. The lack of insulin activity results in failure of transfer of glucose from the plasma into the cells. This situation so called "starvation in the midst of plenty".
The body responds as if it were in the fasting state, with stimulation of glucogenolysis, gluconeogenesis and lipolysis producing ketone bodies.The glucose absorbed during a meal is not metabolized at the normal rate and therefore accumulates in the blood (hyperglycemia) to be excreted in the urine (glycosuria). Glucose in the urine causes osmotic diuresis, leading to increase urine production (polyuria). Stimulation of protein breakdown to provide amino acids for gluconeogenesis results in muscle wasting and weight...
THE ETIOLOGY OF DIABETES MELLITUS
Plasma > THE ETIOLOGY OF DIABETES MELLITUS
Cosmeceuticals: The New Wave in Skin Care Solutions
Cosmeceuticals are the new wave in skin care. They are topical cosmetic-pharmaceutical hybrids intended to enhance the health and beauty of the skin. Skin is the largest organ in the body, both by weight and surface area.
In adults, the weight of your skin accounts for about 16% of your total body weight.
The skin separates the internal environment from the external.
It is essential to protect and preserve the skin for your own personal health and self esteem. Cosmetic skin care products only serve to cleanse and beautify. As opposed to cosmetics, cosmeceuticals will alter the structure and function of the skin. Let's take a look at some of the ingredients and the science behind why they work.Centella Asiatica is a botanical agent, which increases collagen production by inducing its precursor enzyme. This ingredient has a shelf life of 6 months, which is why you will not find it in stores.
This amazing material reduces the appearance of stretch marks and...
Cosmeceuticals: The New Wave in Skin Care Solutions
Plasma > Cosmeceuticals: The New Wave in Skin Care Solutions
Super Bowl No Surprise to PicksPal.com Players
Mountain View, CA (ContentDesk via ContentDesk Direct) February 8, 2006 -- PicksPal.com players proved once again they really know their pro football, as the free online sports picks sites Big Game Blowout Contest came to an end with a site-wide predicted Pittsburgh win and the occurrence of several long shot props. While many sports experts did have Pittsburgh beating Seattle, only PicksPal.com players were sure of the otherwise surprising plays during the big game. For example, 78 percent were sure that someone besides Ben Roethlisberger would throw a pass for the Steelers, and 93 percent knew that a TD pass would go for over 35 yards during the game; both of which were covered in one play: Antwaan Randel Els bomb to Hines Ward. A majority of PicksPal.com players also covered the games over/under, adding to their streak of accurate predictions stemming...
Super Bowl No Surprise to PicksPal.com Players
Plasma > Super Bowl No Surprise to PicksPal.com Players
Free Credit Reports Available in the Southern States Starting June 1
(ContentDesk) June 3, 2005 -- Pursuant to the Fair and Accurate Credit Transactions Act (FACTA) passed by Congress in late 2003, consumers in Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, Oklahoma, South Carolina, Tennessee, and Texas will be eligible for their free annual credit reports on June 1, 2005.After that date, consumers in those states may apply for their free reports online at www.annualcreditreport.com....
Plasma credit report
Plasma > Free Credit Reports Available in the Southern States Starting June 1
How To Protect Your Pets From Fleas And Ticks
Fleas are wingless, blood-sucking insects that feed on dog, cats, humans and other species. There are many different types of flea each one specific to the animal that it lives on. The most frequent fleas found in the home are the cat flea and dog flea.
THE FLEA PROBLEM
Fleas and ticks are responsible for a number of diseases in pets and people. Some types of ticks, for example, can transmit the bacteria that cause Lyme disease to animals and humans and some fleas can harbor...
Plasma > How To Protect Your Pets From Fleas And Ticks
Ordering Discount Contact Lenses Online at ContactLensKing.com Just Got Easier
Carson City, NV (ContentDesk) March 7, 2006 -- Contact Lens King, Inc., a leading Internet contact lens retailer, has completed the redesign of its replacement contact lens website located at www.ContactLensKing.com. The new website features an enhanced navigation system, a streamlined check-out process, bigger and brighter product images, and more prominent call-to-action buttons.The streamlined checkout process prompts consumers for...
Ordering Discount Contact Lenses Online at ContactLensKing.com Just Got Easier
Plasma > Ordering Discount Contact Lenses Online at ContactLensKing.com Just Got Easier
Plasma
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